GPEC staff
Fireside Chat: 3 Key components of brand storytelling
In today’s world, businesses must have a sustainable, competitive edge to succeed. Every industry is different, but there is one competitive advantage that can be utilized by any company: brand storytelling. Storytelling is the unique narrative your brand uses to share it’s values with like-minded consumers to create a connected identity. Studies show that 87 […]
View Post »Fireside Chat: Prepared to be international
Part of the scalability equation for any company is determining a go-to-market strategy to enter the international market. After all, 96 percent of the world’s consumers live outside of the United States according to the U.S. Small Business Administration. Mexico alone purchased $256 billion worth of goods from the U.S. in 2019, doubling from the […]
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