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Meet Dovly: Phoenix credit monitor, repair powerhouse

As a region, we’re on a relentless pursuit of innovation and technology, and companies here are committed to changing the game. It’s all about people, place and tech in Greater Phoenix. Learn more about Dovly’s story from their CEO and Co-Founder, Nirit Rubenstein. 

What is your company mission? 

Nirit Rubenstein: Dovly’s mission is to bring ethical, transparent and affordable credit improvement solutions to the masses. 

What city in Arizona is your company located in? 

Rubenstein: Phoenix 

How did you come up with the idea for your company? 

Rubenstein: The idea for Dovly started in 2014 when my co-founder, Tedis Baboumian, and I met for the first time. Even though we didn’t actually develop the company until 2018, our shared experiences in the credit industry inspired us to found Dovly. We’re both passionate about helping people overcome their credit problems, so starting Dovly felt like the right next step in our careers. We each left corporate jobs to become entrepreneurs because we understood the unmet need for a consumer-first credit solution. 

Explain why you chose Greater Phoenix to grow your company. 

Rubenstein: In Phoenix we have unique access to innovation, talent and leadership without compromising affordability. Our plan is to reach $1B in revenue within five years, and there’s no better place to do that than in Greater Phoenix. 

Why is Greater Phoenix a great place to develop, implement and scale this technology? 

Rubenstein: The community of the Valley is perfectly suited for building a great software company. In addition to GPEC, the Arizona Technology Council and the Arizona Israel Technology Alliance have helped our company forge connections and nurture the Dovly brand. From our home base in Phoenix, Dovly has secured high profile business partnerships with national fintech leaders like Varo Money, Chime and MoneyLion, as well as a $2.25M capital investment from leading Silicon Valley VCs. 

What makes your product/technology unique and different? 

Rubenstein: Dovly is the only company on the market that’s offering a fully automated and intelligent solution for consumers to restore their credit. When users enroll, our platform “soft pulls” their credit reports and presents all the negative items hurting their scores, inviting them to dispute errors with just a few clicks. From there, the algorithm takes over, determining which items to dispute first, in what sequence, pairing, and cadence. The platform then automatically communicates with all three major credit bureaus to remove errors in a way that is faster and more effective – and at a fraction of the cost of any other alternative. To date, 92% of Dovly users have seen an average of 54 points improvement in their credit scores in six months or less. 

In your opinion, why should someone work in tech in Greater Phoenix? 

Rubenstein: People should work in the Greater Phoenix tech industry if they have a passion for learning. There are abundant opportunities to advance your skills and career potential thanks to the wide array of companies developing innovative products and services. No matter where your technology interest lies, there’s a way to satisfy it here in Phoenix. 

Are you currently hiring? If so, what types of positions do you need filled now? What about in the future? 

Rubenstein: We are always looking for great people to help drive our mission to bring financial freedom to the masses. We’re especially interested today in people who can help drive our marketing strategy and programs. 

Find out more about Dovly on FacebookLinkedIn and Twitter 


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