Brand Guide

Media Kit & Style Guide

Welcome to GPEC’s brand resource kit. Here you will find brand assets and corresponding guidelines for use.

Wordmark Logo

Primary Logo and Single Color Applications

In all possible instances use the primary two-color logo, featuring the full brand wordmark. When one-color application is required, use the black or white version of the primary logo design. The black logo should only be placed on light backgrounds and the white logo on dark backgrounds.

Greater Phoenix Economic Council

Color Palette

Primary Colors

GPEC Red
#FF4040
R255 G64 B64
C0 M88 Y80 K0

GPEC Purple
#32293B
R50 G41 B59
C75 M77 Y50 K54

Black
#000000
R0 G0 B0
C0 M0 Y0 K100

Primary Color Shades


GPEC Red 60%
#F4866F
R244 G134 B111
C0 M59 Y54 K0
GPEC Red 40%
#F8AA9
R248 G170 B149
C0 M40 Y36 K0
GPEC Purple 60%
#635966
R99 G89 B102
C61 M61 Y44 K22
GPEC Purple 40%
#89808
R137 G128 B139
C49 M47 Y36 K4
Secondary Colors

Gold
#FFA02F
R255 G160 B47
C0 M45 Y95 K0

Teal
#A0D6D2
R160 G214 B210
C36 M0 Y14 K0

Warm Gray
#E0DED8
R224 G222 B216
1C2 M3 Y4 K5

Typography

Avenir Next

Primary font used across all branded materials and assets.

Open Sans

Secondary font used as a substitute when Avenir Next is not available, or for long-form paragraph styling.

Images

Photo Credit: “Greater Phoenix Economic Council (GPEC)”

Download GPEC stock images | Download Chris Camacho images

Greater Phoenix Economic Council office

Greater Phoenix Economic Council office

GPEC President and CEO Chris Camacho

Greater Phoenix Economic Council office

Greater Phoenix Economic Council office

Social Media

Brand Pages & Groups

@GPEC

Mention and find us on Twitter using @GPEC. Follow our page for real-time Greater Phoenix news, original blogs and event updates.

@GreaterPHX

Mention and find us on LinkedIn using @GreaterPHX. Follow our page for regional news, blogs and key information on new businesses, local VC funding, innovation, jobs and more.

@GreaterPHX

Mention and find us on Facebook using @GreaterPHX. Follow us for the latest Greater Phoenix news, blogs and Regional Report webinar information.

YouTube icon

@GreaterPHX

Find and follow us on YouTube at youtube.com/GreaterPHX to watch webinar and event recordings, and discover curated content from Greater Phoenix cities and companies.

Instagram icon

@GreaterPHX

Mention and find us on Instagram using @GreaterPHX. Follow our page for Greater Phoenix arts and culture, resident stories, hiring alerts and informative graphics.

 

 

 

LinkedIn Group: Connect further by joining local business leaders and professionals to share resources and expertise in the Greater Phoenix: Greater Together group.

Brand Hashtags

#GreaterPHXtogether

Celebrate Greater Phoenix collaboration and innovation.

#GreaterPHX

Share, discover and discuss regional advancements and news.

#AZFreeToBe

Discover local culture and opportunity or share what you love about Greater Phoenix.

Boiler Plate

About Greater Phoenix Economic Council

The Greater Phoenix Economic Council (GPEC), named the top economic development organization in the U.S. by the International Economic Development Council, works to attract and grow quality businesses and advocate for the competitiveness of Greater Phoenix. A data-driven regional economic development organization, GPEC works with 22 member communities, Maricopa County and more than 170 private investors to accomplish its mission and serve as a strategic partner to companies across the world as they expand or relocate to Greater Phoenix.

Over the past 31 years GPEC has fueled the regional economy by helping more than 850 companies, creating 154,000 jobs and $20.4 billion in capital investment. Greater Phoenix is in a relentless pursuit of innovative and entrepreneurial-focused companies looking to thrive and scale in a vibrant, dynamic region.

There is an undeniable spirit about Greater Phoenix; one rooted in strength, collaboration and resilience. Greater Phoenix is Greater Together. For more information about GPEC and how we can assist your businesses, visit www.gpec.org.

Writing Style Guidelines

Brand References

Use the below guidelines when writing about GPEC as an organization.

  • Always use “the Greater Phoenix Economic Council (GPEC)” on first mention.
  • Use “GPEC” on second and repeating mentions
  • Never use “the GPEC”

 

Regional References

Use the framework outlined below when writing about GPEC’s work or regional developments.

  • Always use “Greater Phoenix,” unless referring directly to the city of Phoenix.
  • Never refer to “Greater Phoenix” as “Phoenix”
  • Always use “region” only by itself. Never “the Greater Phoenix region”
  • Never “T/the Greater Phoenix,” “Greater Phoenix Area,” or “Valley”

 

Personnel References

Follow current AP Style when referring to individual personnel.

  • Always capitalize a person’s title when placed before their name
    • Example: “The President and CEO of the Greater Phoenix Economic Council, Chris Camacho, says Greater Phoenix has 22 member cities and towns.”
  • Never capitalize titles after names
    • Example: “Martha Miner, GPEC’s vice president of human resources, says Greater Phoenix is the best place to live and work.”

 

Recent News Articles

See all published news at gpec.org/news.

Recent Blog Posts

See all published blogs at gpec.org/blog.

Please contact marcomm@gpec.org with any questions, or if additional information is needed. 

For media inquiries, please see Josh Reed, senior communications director.