Meet M3F: Nonprofit music festival in Phoenix

Published: 03/02/2020
Updated: 05/17/2021

A conversation with M3F™ Festival Manager, Heather Rogers

Tell us about your company:

Heather Rogers: M3F™ is a 100% nonprofit music festival that was established in 2004 and has become a musical destination for festivalgoers. The festival has attracted visitors to Arizona with previous acts such as Odesza, Lukas Nelson & Promise of the Real, Empire of the Sun, Griz, Flume, Beck, Kid CudiChromeo, Father John Misty, Grouplove, The Avett Brothers, The Revivalists, The Roots, The Shins, Slightly Stoopid, and many others. In a commitment to giving back, M3F™ has adopted a three C’s belief – Community, Culture and charity. These three C’s fuel the festival’s underlying dedication to its local people and causes. In the spirit of this belief, all the proceeds from the festival benefit local nonprofit organizations. M3F™ is a great opportunity to experience the energy of people joined by their love of music and art, and their enthusiasm in helping the community. 

What city in Arizona is your company located in?

Rogers: Phoenix 

How did your company get started?

Rogers: M3F™ was started as the charity arm of Wespac Construction, as well as a great team building exercise and culture experience for the community. 

Explain why you chose Greater Phoenix to build your company:

Rogers: Wespac Construction has been in Phoenix for 29 years, since it started! As the festival grew, the venue was analyzed and the central location of Margaret T. Hance Park was a perfect fit to bring the people to Downtown Phoenix. The city has grown and continues to grow, therefore more events like M3F™ will benefit Phoenix as a whole.

What makes your product unique and different?

Rogers: Our belief in the three C’s: Community, Culture and Charity, as well as being Arizona’s largest 100% nonprofit music festival is what makes us unique and different.

What is the best thing about having your business in Greater Phoenix?

Rogers: The best thing about having M3F™ downtown is being able to observe the impact that the over $2 million dollars donated throughout our years is having on our community, our culture and our local charities. 

In your opinion, why should someone build a career in Greater Phoenix?

Rogers: The enticement of Greater Phoenix is the thriving job market and the continued growth of different activities/experiences for not only the individual but for a family. 

What are three words you would use to describe the business community in Greater Phoenix?

Rogers: Spirited, entrepreneurial, charitable 

Are you currently hiring?

Rogers: Visit our career page at for more information.

Find out more about M3F™ on Facebook, Instagram and Twitter.



Complete our survey!