Tempe becomes new home of LEGO Group’s Consumer and Shopper Engagement team

Published: 09/10/2025
Updated: 09/25/2025

LEGO’s new office in Tempe currently employs about 150 people with plans to increase further in coming months

Tempe, Ariz. (Sept. 10, 2025) — The LEGO Group has opened its new Consumer and Shopper Engagement (CSE) office in Tempe, Arizona with a ribbon cutting to mark the opening of a new base in the Greater Phoenix area.

From here, the award-winning CSE team will continue to support LEGO® fans across the United States, answering questions and helping make their building experiences even more enjoyable.

Monika Lütke-Daldrup, Head of Consumer and Shopper Engagement, said: “Tempe is an exciting location for our Consumer and Shopper Engagement team in the US to continue their work with fans. LEGO colleagues across CSE have a unique opportunity every day to show customers that we care. The enthusiasm and passion we see for LEGO products inspires us to keep finding ways to make their experiences even better.”

The CSE team is a global network of nearly 1,000 LEGO colleagues in China, Germany, Denmark, Singapore, the UK and the US. Together, they manage more than 4 million customer interactions each year, providing help and guidance wherever it is needed.

In 2024, the team received 19,000 pieces of fan mail – everything from drawings and artwork, graduation news and wedding invitations. While they could not always accept these kind offers, they made sure to send a personal reply.

Around 150 colleagues are currently based at the Tempe office, with plans to grow the team to approximately 180 over the coming months. Designed with elements inspired by classic LEGO bricks and special local touches, the new workspace reflects the creativity and passion of the team.

The 42,344 square foot office features 168 workstations and three dedicated training rooms, all within a setting designed to be inclusive, collaborative and inspiring for everyone who works there.

Read more about CSE and see how you can build your career here.

For more information, please contact media@LEGO.com.

About the LEGO Group

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com.

About Greater Phoenix Economic Council

The Greater Phoenix Economic Council (GPEC), globally recognized as a top economic development organization (EDO), works to attract and grow quality businesses and advocate for the competitiveness of Greater Phoenix. A data-driven regional EDO, GPEC works with 22 member communities, Maricopa and Pinal counties and more than 200 private investors to accomplish its mission and serve as a strategic partner to companies across the world as they expand or relocate to Greater Phoenix. Over the past 36 years, GPEC has fueled the regional economy by helping over 1,075 companies, creating more than 195,000 jobs and more than $76.5 billion in capital investment. Greater Phoenix is in a relentless pursuit of innovative and entrepreneurial-focused companies looking to thrive and scale in a vibrant, dynamic region. There is an undeniable spirit about Greater Phoenix; one rooted in strength, collaboration and resilience. Greater Phoenix is Greater Together. For more information about GPEC and how we can assist your businesses, visit www.gpec.org.