As the Digital Marketing Specialist, Jessica Daley leads newsletter strategy, digital advertising, and marketing automation lead generation, manages the digital marketing internship, and is a primary contributor to nurture, website content, SEO/SEM and marketing analytics. Through these efforts, she strategizes and executes a cohesive omnichannel user experience for both internal and external stakeholders. She has an affinity for conversion optimization, brand awareness and digital anthropology.
Jessica graduated in 2020 with her master’s degree in Digital Audience Strategy from ASU. During her studies, she had the opportunity to support Sicangu Community Development Organization with a comprehensive digital audience strategy to promote their voice and message. During that project she was able to gain experience in target audience research, SEO/SEM, social content creation, digital ads and user experience.
She was recognized by the Arizona Innovation Marketing Association (AZIMA) as 2022’s Interactive Rising Star from a Brand for her extensive technical and creative abilities, commitment to personal growth, results-driven output and innovative problem-solving.
Jessica is a skilled watercolor artist and has showcased her work in GPEC’s art exhibits. Her favorite genre is Art Nouveau and she often draws inspiration from artists such as Gasten DeLatenay and Alfons Maria Mucha. In her free time, Jessica enjoys sustainable fashion, visiting art galleries, discovering local craft breweries, listening to true crime podcasts and practicing yoga. She currently lives in Gilbert, along with her two kids and dog.