As the Digital Marketing Specialist, Jessica’s work centers around digital advertising, content strategy, website UX/UI, lead generation and social media. Her experience analyzing user data helps directly shape marketing strategies and support a holistic understanding of the audience. Through these efforts, she strategizes and executes a cohesive omnichannel user experience for both internal and external stakeholders. She has an affinity for conversion optimization, brand awareness and digital anthropology.
Jessica graduated in 2020 with her master’s degree in Digital Audience Strategy from ASU. During her studies, she had the opportunity to support Sicangu Community Development Organization with a comprehensive digital audience strategy to promote their voice and message. During that project she was able to gain experience in target audience research, SEO/SEM, social content creation, digital ads and user experience.
Jessica is a skilled watercolor artist and has showcased her work in GPEC’s art exhibits. Her favorite genre is Art Nouveau and she often draws inspiration from artists such as Gasten DeLatenay and Alfons Maria Mucha. In her free time, Jessica enjoys sustainable fashion, visiting art galleries, discovering local craft breweries, listening to true crime podcasts and practicing yoga. She currently lives in Gilbert, along with her two kids and dog.