As the Digital Marketing Director, Jess leads newsletter strategy, digital advertising, marketing automation lead generation and is a primary contributor to nurture, website content, SEO/SEM and marketing analytics. Through these efforts, she strategizes and executes a cohesive omnichannel user experience for both internal and external stakeholders. She has an affinity for conversion optimization, email and web coding and digital anthropology.
Jessica graduated in 2020 with her master’s degree in Digital Audience Strategy from ASU. During her studies, she had the opportunity to support Sicangu Community Development Organization with a comprehensive digital audience strategy to promote Sicangu Lakota sovereignty.
Recognized as 2022’s Interactive Rising Star from a Brand by the Arizona Innovation Marketing Association (AZIMA) for her extensive technical and creative abilities, commitment to personal growth, results-driven output and innovative problem-solving.
Jessica is a skilled watercolor artist and has showcased her work in GPEC’s art exhibits. Her favorite art genre is Art Nouveau and she often draws inspiration from artists like Gasten DeLatenay and Alfons Maria Mucha. In her free time, Jessica enjoys sustainable fashion and reading about history, science and psychology.