Colleen Schwab is an economic development executive that has dedicated her life to purpose-driven work. She currently serves as the Senior Vice President, Marketing & Communications and prior to this role she served as the Vice President, Marketing. She currently oversees four internal departments including strategy, engagement, marketing and communications.
As an economic development executive, Colleen has worked domestically and internationally with corporate leaders, site selectors, capital partners and developers to support the market entry of leading businesses expanding or relocating to Greater Phoenix. During her time at GPEC, she launched the award-winning campaign The Connected Place which built a regional identity around the IoT and sensor technology. She also spearheaded the organization’s branding refresh efforts that launched the Greater Together tagline for the organization. She has been instrumental in telling the story of Greater Phoenix and showcasing how it is not only a place where business thrives, but where families can flourish. Colleen also spearheaded award-winning campaigns including #CAstruggles and #AZFreeToBe.
Prior to the Greater Phoenix Economic Council, Colleen was the VP of Marketing at the Colon Cancer Alliance in Washington, D.C. She also has served many other Arizona-based urban and rural organizations by providing marketing services and raising millions for causes such as affordable housing, drug prevention and education, support for survivors of domestic violence and much more.
In 2019, Colleen received a “40 under 40” award from the Phoenix Business Journal, which annually identifies talent for their positive impact in business and the community. She currently serves on the Board of Directors for Arizona Innovation Marketing Association and Arouet Foundation, a nonprofit dedicated to criminal justice reform, reducing recidivism and empowering women as they reintegrate into the community. Colleen is also on the International Economic Development Council’s Young Professionals Committee. She serves in a consultancy role for startups and engages with local leadership on a number of topics.
Colleen graduated from Arizona State University with a degree in Communications and a minor in PR. She resides in Scottsdale, Arizona with her husband and three rescue dogs: Captain, Bentley and Griffey.
Her approach to leadership is built on transparency and passion for the work.