Colleen Schwab is a marketing and communications professional that has dedicated her life to purpose-driven work. She currently serves as the Senior Vice President, Marketing & Communications and prior to this role she served as the Vice President, Marketing.
During her time at GPEC, Colleen launched The Connected Place campaign and built a regional identity around the Internet of Things and sensor technology. She also spearheaded the organization’s branding refresh efforts that launched an updated brand and the Greater Together tagline for the organization. She has been instrumental in telling the story of Greater Phoenix and showcasing how it is not only a place where business thrives, but where families can flourish.
Prior to the Greater Phoenix Economic Council, Colleen was the VP of Marketing at the Colon Cancer Alliance in Washington, D.C. She also has served many other Arizona-based urban and rural organizations by providing marketing services and raising millions of dollars for causes such as affordable housing, drug prevention and education, support for survivors of domestic violence and much more.
In 2019, Colleen received a “40 under 40” award from the Phoenix Business Journal, which annually identifies talent throughout Arizona for their positive impact in business and the community. She currently serves on the Board of Directors for Arizona Innovation Marketing Association and Arouet Foundation, a nonprofit dedicated to criminal justice reform, reducing recidivism and empowering women as they reintegrate into the community. Colleen is also on the International Economic Development Council’s Young Professionals Committee.
Colleen graduated from Arizona State University with a degree in Communications and a minor in PR. She resides in Scottsdale, Arizona with her husband and three rescue dogs: Captain, Bentley and Griffey.