As Greater Phoenix Economic Council’s Senior Director of Digital Marketing, Serena manages strategy and content development across the organization’s digital channels, including website, search engine optimization (SEO), social media, digital advertising and marketing automation. With these platforms she oversees essential functions of online lead generation, campaign management, user experience and marketing analytics and collaborates closely with our Strategy and Business Development teams. She is passionate about building holistic brand identity with conversion-focused marketing strategies, through user-first content and data-driven optimizations.
Serena received her BFA from the Herberger Institute at ASU and begun her career in digital marketing at a local startup specializing in organic social marketing. She has since worked in agencies, in-house and freelanced within paid, earned and owned media specialties, where she supported or managed digital strategy across a range of businesses and industries, both B2B and B2C focused.
Serena is passionate about arts and creative culture and has lived in Arizona the majority of her life. She currently serves on Ballet Arizona’s junior board, the Contemporary Council, where she works to further community awareness of the ballet art and support the nonprofit through fundraising event planning and marketing efforts. In her free time, Serena enjoys up-keeping her historic home in Garfield, practicing hot yoga and ballet, sewing, gardening, supporting local businesses, and discovering new works and artists.