Our Team

Headshot of Serena Remy in downtown phoenix with skyline reflection in background

Serena Remy

Senior Director, Digital Marketing

602.262.8623 // sremy@gpec.org

As Greater Phoenix Economic Council’s Senior Director of Digital Marketing, Serena oversees the marketing team, cross-department marstrat taskforce and organization-wide digital strategies. She is responsible for GPEC’s owned and paid media channels, including the website, chat, search engine optimization (SEO), social media; display, PPC and social advertising; and marketing automation. With these channels, she oversees the essential functions of online lead generation, campaign development, user experience and marketing analytics. Serena is passionate about building a holistic brand identity with conversion-focused marketing strategies through user-first content and data-driven optimizations. In her two-year tenure, Serena has elevated the organization’s marketing sophistication by launching the first trigger-based lead generation marketing campaigns, first web chat feature and first omnichannel campaign #AZFreeToBe, which has been recognized for excellence in integrated marketing tactics by the AzAPA, AMA, PRSA, AZIMA, Ragan and MarCom Awards.

Serena received her BFA from the Herberger Institute at ASU and began her career in digital marketing at a local, organic social media marketing startup. She has since worked in agencies, in-house and freelanced within paid, earned and owned media specialties, supporting and managing digital strategy across a range of businesses and industries, both B2B and B2C focused.

A long-time Arizona resident, Serena is passionate about arts and creative culture. She currently serves on Ballet Arizona’s junior board, the Contemporary Council, where she works to further community awareness and support of the ballet through fundraising and marketing initiatives. In her free time, Serena enjoys up-keeping her historic home in Garfield, practicing hot yoga and ballet, sewing, gardening, supporting local businesses, and discovering new works and artists.