Our Team

Headshot of Serena Remy in downtown phoenix with skyline reflection in background

Serena Remy

Vice President, Marketing & Communications

602.262.8623 // sremy@gpec.org

As Greater Phoenix Economic Council’s Vice President of Marketing & Communications, Serena leads the MarComm team and corresponding strategies, driving awareness and business leads for the region.

Since joining the organization in 2019 as Director of Digital Marketing, Serena has elevated GPEC’s marketing sophistication by launching trigger-based lead generation campaigns, a website chat feature to support local businesses during 2020 PPP loan applications, and GPEC’s first omnichannel campaign #AZFreeToBe, which has been recognized for excellence in integrated marketing tactics by the AzAPA, AMA, PRSA, AZIMA, Ragan and MarCom Awards. Most recently, under Serena’s leadership, the marketing team was recognized for website design and interactivity with a 2022 AZIMA TIM Award for Mastery in website design and Gold Award in Interactive Capabilities by the 2022 Dot Comm Awards.

Serena received her BFA from the Herberger Institute at ASU and began her career in digital marketing at a local, organic social media marketing startup. She has since worked in agencies, in-house and freelanced within paid, earned and owned media specialties, supporting and managing digital strategy across a range of businesses and industries, both B2B and B2C focused.

A long-time Arizona resident, Serena is passionate about arts and creative culture. She currently serves on Ballet Arizona’s junior board, the Contemporary Council, where she works to further community awareness and support of the ballet through fundraising and marketing initiatives. In her free time, Serena enjoys up-keeping her historic home in Garfield, practicing hot yoga and ballet, sewing, gardening, supporting local businesses, and discovering new works and artists.