As GPEC’s Digital Marketing Director, Serena manages digital strategy development and execution, working to create a holistic brand identity and data driven strategy across digital channels. This includes managing the key functions of advertising, campaign management, marketing automation, search optimization, social media and web content strategy, as well as driving marketing analytics.
For nearly a decade Serena has worked in digital marketing, beginning her career with a local organic social media startup. She has since worked with paid media agencies, freelanced, and worked in-house to support and manage digital media strategy across a range of industries. Most recently she managed the digital presence of local financial not-for-profit, Credit Union West.
Serena received her BFA from the Herberger Institute at ASU. In her free time she enjoys (26&2) hot yoga, ballet, sewing, gardening and supporting all things art.